Authentix pharmaceutical companies, as vice president Jim Ritten burg, has said, the packaging professionals now face a great challenge, namely, how to designing new packaging from different perspective, so that products even more different to be imitated. For the series products more than one product lines, which has already been accepted approach is the standardization of packaging, pharmaceutical manufacturers, perhaps more economical, but easy for counterfeiters have an opportunity.
The RFID technology has been widely recommended as the solution, probably because of its very interested by FDA. FDA proposal, by 2007, hopes that all brand owners should adopt RFID technology. To some extent, the term RFID has become a tool to promote the initiative, the local government in this proposed name of the product in the electronic, tracking, identification and brand identification of the requirements and all the work may be related to the RFID technology
For using RFID technology, some of the challenges need for the further conquest, such as the difficulties of liquid or metal packaging in the process. Tagsys, and the Western pharmaceutical companies have conquer this challenge this year due to the successful cooperation, they will use RFID technology to small cylinders on the gastrointestinal drug. According to Tagsys JohnJordan Mr. President, they, the method used was in ensuring stability on the basis of labels, RFID tagging vials of the lid, the label issued a frequency of 13.56 MHz, using Philips (Philips) companies RFID technology, the error rate is less than one millionth.
However, the RFID technology providers are still many things to do. According to the latest procurement plans PMMI investigation report, more than 40 percent of the respondents believed that: They also could not determine when their factories have application conditions, and provide a comprehensive, long-term use of RFID systems, many packaging professionals remain to this wait-and-see attitude. At the same time, pharmaceutical companies also made similar perspective, they are waiting for the technical quality further improved, and further reduce the cost. In addition to RFID technology itself, the issue of their safety is the need to be resolved. As holographic anti-counterfeiting technology and security printing technologies, their own little new technology, but they will be used in pharmaceutical packaging need to make a new effort. New Jersey packaging company trademark NarendraSrivatsa identification of the Department of Development Manager, on the proposed adoption of continuous use several different techniques to the fight against counterfeiters, "only rely on RFID technology will not solve the problem," he explained, "It is a matter of many supply chain A major solution must be adopted by stage or familiar or not familiar with the technology, such as variable optical imaging, marking technique, a word is the need for a comprehensive solution. " He even suggested that, a consumer can use their own products will be able to identify the authenticity of the technology, in a single-dose packaging is essential. "If the consumers themselves do not see the protection of the product, and how many confidence he will have in this product?"
Hot Stamping materials and the world's top equipment vendors Kurz for the company's new Web-printing and transparent, holographic cold Hot Stamping Foil. On the foil or use Hot Stamping Foil transparent process, does not require heating or pressure, the membrane can foil the designs, if color patterns, the company LOGO, product labels, direct burning to design materials. According to Kurz's view, the introduction of the hologram and primer combination of printing methods, thereby enhancing the security of the product. Similarly, the Nosco company will also combination the traditional packaging and consumer identification technologies, such as the use of packaging ink discoloration or other optical variable structure, so as to achieve security objectives.
Authentix company Rittenburg, said that when he add customers for the safety of products, he, too, the choice of packaging produced a certain impact. For example, in accordance with their recommendation, a decision on a pharmaceutical plant to change their packaging of a new product strategy, from the bottle into the blister packaging. This is because, for illegal drugs bottled vendors provide many opportunities to counterfeiters easily mixed with the supply chain. After the change in the packaging, manufacturing plants, the distribution of the product with very strong control, to be modeled after the counterfeiters in the resistance of this product and the cost increased dramatically. Therefore, many companies concluded that more feasible solution is a hybrid technology, such as continuous Fenma in more senior packaging can be used RFID technology. As noted above, the pharmaceutical companies can give each product provides a unique code, can be continuous, it can also be a random. If VerifyBrand president KevinErdman President said, RFID tags is a good anti-counterfeit material, a software-based, or visible, or hidden in the packaging and printing. Now, VerifyBrand company's software products can be achieved for pharmacists, or other participants in the supply chain by scanning the code for identification.
As to exchanging products, and product counterfeiting issues are equally important. Richard of DuPont Company said, medical professionals must choose packaging and use of brand security solutions, which help reduce the possibility of false and the product has been exchanged potential. Especially when medical equipment manufacturers have begun to provide services for overseas markets, global supply chain linking with overseas operations, the products will be exchange risk increases, the situation throughout the region will have an adverse price strategy affected.